From AI hype to business impact

Business track

Everyone is talking about AI. Far fewer can show what it actually changed. The business track is for the people who have to make it work: real cases, honest implementation lessons, the choices and risks behind them, and what it did to the numbers and the organisation. Things you can apply tomorrow.

📅 November 13, 2026 📍 Groningen city center
Track champion
About the track

Built for the people who have to make it work.

This track is aimed at executives, entrepreneurs, managers, product owners, operations leads, commercial teams and innovation leaders who want to apply AI in practice, not in a slide deck.

The speakers are entrepreneurs, executives, consultants and product teams who bring concrete business cases: what they built, what it cost, what it returned, what broke along the way and what they would do differently. Every session is chosen for the value it leaves behind.

Seven sessions in one day, in aiGrunn's central 3-2-2 format, with room for panels and interactive sessions where a conversation beats a talk.

Business value Implementation Productivity Governance Adoption Commercial models Operations Leadership
Track at a glance
  • Theme From Artificial Intelligence hype to business impact
  • For Executives, entrepreneurs, managers, product owners, operations leads, commercial teams and innovation leaders
  • Format Seven sessions in the central 3-2-2 format, plus panels and interactive sessions
  • Date Friday November 13, 2026 · Groningen
  • Track champion Youwe
  • Track leads Tjitte Folkertsma (Youwe)
Programme 2026

Confirmed talks.

Real cases from organisations that put AI to work, with the lessons they would pass on. See all confirmed talks across the tracks on the schedule.

Tickets

Join the party

Blast from the past

Cases and lessons
from previous editions.

A selection of business-minded talks from aiGrunn 2025, 2024 and 2023. Want the deep technical ones instead? They are on the tech track page.